Ounass - FW23 Campaign
© OUNASS
All rights reserved for OUNASSGrasping Ounass’s Fall/Winter 2023 campaign, curating an identity that brings out and represents the brand’s essence - we were able to do so by diving into the warmth and sophistication of all color palettes. Creating guidelines for the topography color palette and design principles for all the websites home pages and producing captivating digital marketing as ensuring a cohesive visual narrative. Focusing on the luxury and new narrative to drive the audience to explore tangible ways of the gateway of creative fashion. This season resembles the dreaminess of self expression and bold innovation.
Digital Marketing Video
The video presents breezing into Fall and Winter with an incorporation of metallic and futuristic looks to bounce off the models footage. The concept was to capture the true essence of the brands vision, Ounass is a home for curating divergent ideas - Dreaming of Reality. The video flashes visuals of the new ideas that resemble going into the new seasons spectacular themes. More of these ads will be displayed on tiktok, snapchat and instagram to get a roar in the season.
