Women’s Day for
Betty Crocker
© Betty Crocker
All rights reserved for BETTY CROCKERCommemorating Women’s Day, I was was able to aim and articulate a loving and sentimental warm feeling to Betty Crockers kitchen with the choice of graphical elements and color palettes. Merging the sweetness of their freshly baked treats, plus their love and appreciation for women, the tender vision showcased perfectly with the femininity of the flowers and pink palettes. This creation allowed me to present the warmth coming from baked goods and appreciation for women.
EmpowerHER
In my video visual to bring alive a feeling of togetherness of equality, adoration and love for women. While also cultivating the essence of what Betty Crocker stands for - coming together for connection and creativity.
Creating an instagram post that brings out the energy of baking, sweetness and love for women, I incorporated baking tools plus a visual warm color pallet that influences the audience. Using technical props with bright aromatic colors allows the audience to feel the intended warmth exuding from the visual.