Designing a distinctive brand identity for a Zaatar Pop Up,the design ingeniously invokes the essence of thyme, infusing it with a dash of elegant Arabic aesthetics with the choice of typography to capturing the heart of the Middle East. The curated color palette, inspired by the earth's natural hues, imparts a sense of grounding and tranquility. It harmonizes with the aromatic charm of Zaatar, creating a feel that beckons patrons to savor not just the flavors but the entire experience.