For the Ramadan campaign at Ounass, I led the creative direction and design execution across multiple digital touchpoints, ensuring the visuals captured the spirit of the season while staying true to the brand’s luxury aesthetic. The campaign featured a refined blend of elegant typography, rich textures, and gold accents, inspired by regional cultural elements and festive motifs. I developed key assets for social media, CRM, website banners, and app interfaces, creating a cohesive and immersive experience. The designs highlighted curated gift edits, occasion wear, and exclusive drops, all tailored to the Ramadan mood and shopping behavior.